You don't need an MBA from Stanford to realize that drawing families to Dodger Stadium was and continues to be a sound business model:
In 1997, a family of four could enjoy a Dodgers game for $104, which included a package deal of four $12 box seats, four hot dogs and four sodas, two beers, two game programs and two Dodger caps and parking. Today, the same experience can run $600 or more; an authentic Dodger cap alone now costs $35.Here's my take on ticket prices. McCourt's outsider status troubled me from the outset. Coming from Boston, I felt the historical love affair between the Dodgers and its followers was foreign to him. To me and other observers, McCourt's twisted way of acknowledging this union came early and often in the form of higher ticket prices. Everything else — from shoddy personnel decisions to extravagant lifestyle choices — was hostile to the bond between team and community.
How many times have the McCourts tried to sell the public on the concept of family ownership, as if they were the second coming of Ozzie and Harriet? When Frank sobs that he wants to pass the team along to his "boys", are we supposed to get all warm and fuzzy inside? The troubling truth is this: In the futile process of trying to pass themselves off as O'Malley-like, Frank and Jamie were sucking millions out the heirloom and driving it off a financial cliff.
If Bud Selig wants to fulfill the wishes of virtually every Dodger fan, he'll see to it that the McCourt boys never get the keys to daddy's kingdom.